The person behind zeitwert
zeitwert has been trading since 2010 and Alexander Weileder has led it throughout. What shaped the way the work is done here happened rather earlier: learn an unfamiliar business quickly, then assume responsibility for it, including in those areas where nobody has asked you to.
International budgets, junior title
The first post was with CD Europe, an international agency outside London, handling budgets for Sara Lee, Procter & Gamble and Unilever. The title read trainee manager. The responsibility was that of an international business strategist. The international side of the business he helped to build was subsequently among the reasons TNT Post Group acquired the agency. When the work and the recognition ceased to correspond, the decision followed that shaped everything afterwards: from that point onwards, work for yourself.
2001: trading on his own account
Clients followed, as did a degree in media management taken while the business was already trading. In 2010 the enterprise acquired a name: zeitwert. The work has continued to develop ever since, from classical corporate identity through web and e-commerce to the AI-assisted systems in use today. What has not changed is the approach.
Why Munich
The connection predates the agency. The university stood immediately beside the Theresienwiese, the ground on which Oktoberfest is held. For years the office was on the Bavariaring, a few doors from the Verbraucherzentrale, Germany's consumer advice body, which later became a client. And for one film project, Alexander Weileder and his crew interviewed every Oktoberfest landlord in turn. A good many people in Munich are inclined to borrow a little Oktoberfest lustre. In this instance it happens to be genuine.
New products, new markets
One thread runs through the entire career: bringing new products and inventions to market for companies that needed an outside opinion, in Germany and elsewhere in Europe. Not every trial ended in a launch. One product was stopped deliberately after the third round, because there was sound reason to doubt that it worked. That judgement would be the same today. Being straight about a product is part of the job, even when it brings the project to an end.
One person answerable, a team delivering
Alexander Weileder remains personally answerable for every project. The work is delivered by a team, using the tools now available, to the standard that has sustained this business for more than twenty years.
Let us meet.
The most straightforward way to understand how we work is to talk. And that conversation will be about your business, not ours.
Let's talk